50% of my readers are friends .. it is my way to communicate.. For those wondering what I’ve been up to, we have our first webinar next week (below) and a fantastic article in Marketing Land.
I can’t tell you how much fun we are having connecting companies that should be working together. Most of you know my has a “connect the dots guy”, this is what Commerce Signals does. The first phase of connecting businesses is providing transparency and trust. Given that every merchant advertises, the key service for every merchant is “what advertising works”.
Dec 13, 2016
11:00 AM – 12:00 PM EST
REGISTER FOR THIS WEBINAR
Months before millions of shoppers make their way to retail stores or online shops in a holiday flurry, data-savvy advertisers were thinking about how location and sales information could ensure the right audience sees the right message in the right moment, at the right place. And beyond delivering the right impression, advertisers want to know who visited a location and how much they spent when they were there. Seems simple enough, but experienced marketers know it can actually be quite complex to link these data points.
If you have questions about how to make it work for your brand, how to avoid the potential “gotchas”, how things have changed in 2016, and are shaping up for 2017, you are in luck. Join our webinar where our panel of experts will talk through the big picture, actionable planning, and answer your questions live:
- What can location data really tell you about shoppers?
- Are sales the ultimate measurement for a campaign?
- What are the best ways to use data?
- How do you identify bad data?
- How can you use both location and sales data to optimize efforts?
- What are examples of helpful or actionable results?