Nokia and MSFT: 2 Mobile Turkeys?

Rumor is that when Google’s Andy Rubin was told Elop spurned the Google opportunity he responded: 2 Turkeys don’t make an Eagle. Nokia is a tremendous engineering organization, just like RIM was, and Apple still is. What sets Apple apart? Marketing Genius and business planning that DRIVES engineering (not the other way around). When the “value” equation shifts from feature/function to “experience” engineering is stuck.. as few companies can lead the vision that excites customers.

Today’s WSJ Article

http://online.wsj.com/article/SB10001424052702303822204577465771376539532.html

My detailed analysis in April

http://tomnoyes.wordpress.com/2012/04/11/nokia-apple-android-and-the-stage-4-value-shift/

Rumor is that when Google’s Andy Rubin was told Elop spurned the Google opportunity he responded: 2 Turkeys don’t make an Eagle.  Nokia is a tremendous engineering organization, just like RIM was, and Apple still is. What sets Apple apart? Marketing Genius and business planning that DRIVES engineering (not the other way around). When the “value” equation shifts from feature/function to “experience” engineering is stuck.. as few companies can lead the vision that excites customers.

Elop needs to be taken out.. 92% of Nokia’s value has been destroyed … he has led them toward a huge miss in perhaps their last opportunity to restructure.  What a shame.  There are many growth opportunities in this market where Nokia could compete (if they still have any of those great engineers left). However the current path for Nokia resembles a HTC style contract manufacturer that only builds Windows phones (and low cost handsets for emerging markets).

What would I recommend? something distruptive.. leveraging existing handsets. Example:

– Leverage MSFT and Skype to create solid urban phones no longer dependent on carriers.  Enable local wi-fi providers to be paid for their bandwidth in early stage to encourage them to set up stations. Create integrated backhaul to ensure that the ISP Carriers to not influence pricing.

– Integrated Retailer. Big stores are a black hole for bandwidth… retailers don’t want to enable 3g/4g services as consumers only use it for price comparison (a slight exageration). How can Nokia/MSFT create integrated retail experiences.. example femtocells in all retailers (Samsung is market leader here), integrated into new mobile POS systems (MSFT does own  RetailDynamics) and some new ad platform.

– Integrated Home.

– Integrated Auto.

Thoughts appreciated.