Category Archives: Agentic

Walmart and Open AI

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Quick Take

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients). 

This week: Walmart announced a partnership with OpenAI to integrate shopping directly into ChatGPT, complete with an Instant Checkout feature. The market reacted instantly, driving WMT stock up over 5%. If you weren’t already paying attention to agentic commerce, you should be now.

For experts in payments and eCommerce, this deal is the ultimate realization of Walmart’s Everyday Low Prices (ELP) strategy. ELP is their cornerstone, and when you lead on price, you can afford to be channel agnostic. Walmart is signaling that they will be everywhere the customer is buying.

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Stripe Agentic Commerce Protocol (ACP)

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The best, and perhaps only, operable protocol that can solve agent payment issues today.

Stripe’s Agentic Commerce Protocol (ACP), co-developed with OpenAI, is a functional leap forward in enabling agentic commerce. While its open-source nature invites broad adoption, Stripe is uniquely able to “make it work” by leveraging its existing fraud-fighting assets. Another less reported benefit of ACP is payment rail agnostic operation. ACP will work for paybybank, PIX, EFTPOS, Swish, Bizum or anything else. Anywhere that Stipe’s device graph and Radar (Risk/Fraud) are effective. Stripe’s secure payment token plus risk signals allow merchants to operate the way they do today (no operational change).

ACP may only have a limited 2-3 yr runway as more advanced authentication methods become mainstream, and network rule sets/services advance to serve all agent providers (leveling the playing field).

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Governance in Payments

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© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients). 

Long blog – Paid Content

Executive Summary

I’ve been writing about governance, trust, transaction costs and payments for a long time. In my view THE KEY to understanding how stablecoins, agentic, DeFi, Open Banking, tokenization and other payment innovations is governance. I seem to be the only one writing about it, so I don’t see a reason to stop now. Governance is the BIGGEST competitive moat for Visa and Mastercard, and its also the heart of their biggest break out growth opportunity. If you thought AI was transformational, radically reducing transaction costs (TCE per Nobel work of Ronald Coase) will dwarf it. In fact the monetization of AI is a Gordian knot of governance issues (see Agentic Commerce and Governance). 

Today I’m expanding on “value exchange” governance with 5 core themes.

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Google Rolls out Agentic Payments Protocol (AP2) – Techie Blog

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Yesterday Google rolled out AP2. Key summary bullets

  • I applaud Google’s efforts to advance AP with first focus on enabling a “Trusted Agent Economy”. AP2 (V0.1) on establishing the core architecture and enabling the most common use cases (cards, data payloads to support VC, human in the loop scenarios with step up). 

  • Long list of supporting participants including MA and Amex. However, no other AI platforms, nor Visa, Paze, or US Banks. 

  • Good detailed documentation on initial flows (see Github)

  • Introduction of Verifiable Credentials (VC) as the core of AP2 with a recognition that merchants (who own risk) may also need transaction fraud data. 

  • A twist on the identity provider of VC to become the [Payment] Credential provider, with initial focus on cards, Google has stated goal of designing AP2 to support stablecoin, push payment and other payment types. This “sets up” Visa and Mastercard to retain their roles as the authentication infrastructure for the internet, while also allowing for other networks (India UPI) and seperate identity providers (eID) to operate with the role.

  • My read is that Google has given up hope of making AP2 work in US, as Visa’s intelligent commerce framework is further along.  How tokens, Issuers and networks work within AP2 is not a big technical effort, but there are several things missing from AP2, for example the rule sets (3DS, DAF, TAF, …etc) which the credential (and transaction) operates under. 

  • The framework is solid, authentication will be a huge part of the challenge here.  Payment networks must control how authentication is performed by with their credentials. Visa and mastercard are the authentication infrastructure for the internet for a reason. Its not the technology, it is the governance, standards, enforcement and the operating rules which govern WHO OWNS THE RISK when authentication has broken. See Identity Models and Governance https://blog.starpointllp.com/?p=6470 

  • Of course stablecoins could work here, but guess who owns the risk when something happened that wasn’t authorized? There is no bank to complain to.. Your automated agent made a mistake and you (the consumer) have the loss.

  • AP2 will be successful as the communication protocol for between agents and stakeholders, but it requires credential providers with strong governance and operating rule constructs. Visa, MA, Amex, UPI/UIDAS and PayPal all fit that bill.  The challenge with this dependency is that the control points for progress are complex, as any change in a network requires buy in from existing stakeholders.

  • Expect Google to demonstrate the technical efficacy of AP2 with Stablecoin or Crypto first, and then look to adapt AP2 needs to credential providers

  • While the EU is the best market for Google to begin with, regulators are not keen on doing anything to help US big tech. My recommendation to Google is work on a US focus plan B that will involve US credential providers (ie Visa and Visa banks). AP2 can be the protocol, but most of it will need to operate within the authentication and rules of the credential provider.

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Agentic Commerce – Killing Small Retailers?

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I’ve been in the eCommerce game for a while, last month I outlined why I thought edge use cases where the biggest opportunity for Agentic Commerce. The idea was simple. While the big retailers focus on building great CX with their own data, the real, unsolved problems in commerce exist in the long tail ( the small retailers without massive marketing departments). Think about finding an in-stock item for pickup today, or a slightly used version right in your community. That’s where I saw the gold.

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Pricing Agentic: Economic Models for a New Kind of Demand

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$4B market opportunity (18 mo), who will lead it?

Today’s blog covers possible pricing models and market structures for agentic transactions, a new type of demand (purchase order with a payment instrument). Retailers may despise the idea of a new aggregator, but they can’t say “no” to a PO by their customer. US retailers spend over $400B on marketing ($90B of which is digital marketing). There is no CAC for an agentic transaction.. While the daily innovations of AI and Agentic is fascinating, it is the economics and structures for pricing value that will influence participation, value creation and market success.

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2025 Tech Tsunami will Expand Network Role (and VAS)

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A snarky blog. My views on why the role of card networks will grow in the midst of this change (along with Network VAS).

Buckle up buttercups, because the commerce, banking, and payments world is getting a facelift so extreme, it’ll make a Kardashian look like a Luddite. If you thought Web 3.0 and its decentralized pipe dreams were the next big thing, bless your heart. AI and Agentic Commerce are the actual party, and they’re about to flip the table.

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Agentic’s Real Economic Opportunity: Edge Use Cases

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This blog is a monster 25 pages. Hence the executive summary

Transformation seldom starts at the core of an existing market or business, but rather starts in edge use cases of unmet needs and price performance (ie, Innovators Dilemma). Edge UCs may be the biggest economic opportunity for Agentic, organizing hyperlocal, DTC and the food chain to create a new kind of market. If these edge UCs can be addressed in the US, it also greatly expands the global market opportunity as small regional needs resemble the edge.

The consumer benefit of this approach is an awareness of the very different “purpose” of agentic platforms vs Amazon or Walmart.  Imagine identifying which businesses and service providers could address your needs locally. 

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Agentic Commerce Economics and Governance

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The “Agentic Era,” promises to revolutionize commerce and customer experience by automating complex purchasing tasks. Agentic’s transformative potential is constrained by the lack of clearly defined shared economic models. 

While the vision of a decentralized Web 3.0 remains unfulfilled, the Agentic Era presents its own set of complex economic questions regarding value creation, distribution, and governance. This blog explores the challenges in establishing shared economic models for agentic commerce by taking a look at Transaction Cost Economics (TCE) and Network Theory to analyze the interplay among consumers, merchants, AI agent platforms, and other stakeholders. We address issues of value attribution, data monetization, trust, risk allocation, permissions and the necessity for robust governance structures beyond mere technical interoperability.

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Big News – Google I/O 2025 – Payments View

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Google I/O is going on today and tomorrow and they just announced a vast array of new products and services (Google CEO’s blog). Today’s blog is a quick drill down on payments and specifically what “Buy for me with GPay” means for the payment ecosystem (and agentic commerce).

As discussed in Commercial Models for AI Agents, the network and economics surrounding agentic commerce is far from settled. The lack of a clear commercial model and a robust trust framework has impeded Agentic’s growth as commerce is a multi-sided network. Google’s strategy appears to directly address these deficiencies by deeply integrating GPay as a core component of its agentic offerings. This integration aims to provide the necessary layers of trust, security, and transactional capability that have been missing. It also may provide an additional pricing mechanism for agentic transactions.

As outlined in today’s Stratechery the “lack of payments” were part of the original sin of the internet. A “sin” that Google is fixing in Agentic by creating a complex network that unites search, ML, agent-based action, payments, advertising network, billions of devices, consumer-controlled data for personalization, which will redefine eCommerce (and recapture product search). The price of entry? Merchants need to add the GPay button.

To be clear, merchants will still endeavor to use AI in order to create a better customer experience for those customers that enter their domain. But for consumers, the Google offering will be hard to beat as Google leverages their data and preferences across every device to enable customer interaction through purchase.  While Amazon will likely maintain a solid position, most consumers will not start search within a merchant domain. Agentic originated transactions present a new type of demand, fully qualified consumers with a valid payment instrument and transaction request. A transaction type that should operate in a 100% conversion model (ie no abandonment). With GPay, Google provides the consumer authentication and risk data for merchants to decision the transaction.

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