It’s not about Consumer 

My best guess

Recent media reports have ignited speculation about the entry of Amazon and Walmart into the stablecoin. The dominant narrative surrounds consumer use and the desire to endrun card processing fees. IMHO this perspective represents a fundamental misreading of the strategic calculus for a global supply chain “masters” and overlooks the far larger, more complex lucrative prize: the radical optimization of its global treasury operations. An “On Us” that spans the globe and encompasses all of amazon’s marketplaces, AWS services, Advertising,… and everything else.  A proprietary, closed-loop financial rail that serves as the financial backbone for its vast network.