The “Agentic Era,” promises to revolutionize commerce and customer experience by automating complex purchasing tasks. Agentic’s transformative potential is constrained by the lack of clearly defined shared economic models. 

While the vision of a decentralized Web 3.0 remains unfulfilled, the Agentic Era presents its own set of complex economic questions regarding value creation, distribution, and governance. This blog explores the challenges in establishing shared economic models for agentic commerce by taking a look at Transaction Cost Economics (TCE) and Network Theory to analyze the interplay among consumers, merchants, AI agent platforms, and other stakeholders. We address issues of value attribution, data monetization, trust, risk allocation, permissions and the necessity for robust governance structures beyond mere technical interoperability.