Yesterday PayPal announced PayPal Ads Manager

“PayPal Ads Manager gives tens of millions of small businesses access to high-margin ad revenue while creating valuable new inventory for advertisers of all sizes.”

“Retail media networks have become a multi-billion-dollar industry that generates high-margin revenue by enabling businesses to sell advertising on small business websites and apps”

As the Founder/CEO of Commerce Signals we brought card data to market primarily for measurement (now part of TU). It gave us a view of how advertisers performed and what data was valuable. I went into great detail on the challenges of  JPM’s Retail Media network in my June 2025 blog  Understanding How Payments Data Plays in Advertising (2025), and more generically in my 2021 blog Data Games.