Press Release

I’m excited to announce the launch of our first product, databridge^TM. It’s no secret that banks, retailers and mobile operators have great data. The challenge for these companies has been in how they let their data “play” in a privacy-centric model that controls both WHO can use the data and HOW the data is used (see Data Leakage). This is the core of databridge, with an initial focus on enabling transaction data to measure marketing effectiveness.