Google Pulls Back From “Buy For Me”

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Summary: Refocusing on a Merchant Message as Merchants control these early days of Agentic

Something quietly changed in Google’s agentic commerce story over the last twelve months, and almost nobody has called it out.

As I related in Google I/O 2025 the headline was “Buy for me.” The pitch was clean and consumer facing: AI finds the product, you set the price you are willing to pay, Google watches the market, you confirm, and Google completes the checkout using Google Pay. Google called it agentic checkout. I wrote at the time that the price of entry for merchants was simply adding the GPay button, and that qualified agentic demand would finally give merchants a reason to do it.

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Tokenization and Trust

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Tokenization is taking hold. That much is settled. It is showing up in financial market clearing and settlement, payments, and in products that did not exist three years ago. What is not settled is what “tokenization” actually means.

My read: the majority of tokenization efforts are best categorized as updating existing flows between existing parties using new DLT technology. Improving flows is not the same thing as remaking a market, and the press releases rarely distinguish between the two. I recommend you parse the hype carefully as it is at or near its apex.

Regular readers will recognize the theme, and I laid out the taxonomy in 101 Update: CBDCs, Stablecoins and Tokenized Deposits, and also argued in Stablecoins: A New Model of Trust enabled by Technology that the defining innovation is the trust architecture rather than the technology, and applied it most recently to SWIFT’s blockchain announcement in Parsing the Hype.

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Apple – Klarna: Equipment Financing

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Last week, Apple launched Apple Upgrade, a device leasing program for iPhone, Apple Watch, Mac, and iPad in the United States, provided by Klarna. Apple simultaneously retired the iPhone Upgrade Program (financed by Citizens Bank) and iPhone Payments.

This is a very big deal, and it is the culmination of a strategy I first outlined over a decade ago. Equipment financing has always been the prize. Everything else Apple has done in consumer finance (Apple Card, Apple Pay Later, Apple Card Monthly Installments, the savings account) was either a stepping stone, a learning exercise, or a partner accommodation. Apple Upgrade is the main event.

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Stripe/Advent – PayPal: My Thoughts

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Two weeks ago I wrote up the Reuters report that Stripe and Advent had offered $53B for PayPal. That post was mostly reporting, plus some structural background on operating models and processing volumes. This one is opinion. You have been warned.

Let me start with the disclaimer that matters. I am not a financial analyst. I have no idea whether paying roughly 7x PayPal’s ~$8B in EBIT is a bargain or bizare. Kenneth Suchoski at Autonomous Research put the implied multiple at about 11x 2027 NOPAT and called the financing “a lot of debt to put on this asset,” which sounds about right to me, but he does this for a living and I do not.

What I do know something about is payment networks, merchant behavior, and consumer adoption. On those three dimensions I have 3 concerns:

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Visa Stablecoin Platform

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Exec Summary

  • Consumers never wanted stablecoins, they wanted 5% yield or a crypto off ramp, BIS data confirms retail use is under 1% of volume
  • Stablecoins are a settlement innovation, networks did not hijack them, incumbents always adopt new tech to compete
  • Visa’s value is governance, operations, and distribution, VSP is just the next network in the network of networks
  • VSP = single Visa managed environment to mint, burn, move, and manage OUSD, with wallet as a service, passkeys, maker/checker controls
  • OUSD first because compliance and trust win, banks trust banks, not Circle, 63% of corporates want stablecoin access via their bank (EY Parthenon)
  • Use cases anchor on ramps and off ramps, treasury funding, global payouts, merchant settlement, stablecoin linked cards ($7B settlement run rate, 160+ programs)
  • VSP is to stablecoin what Visa DPS is to debit, same playbook, different rails and connection points
  • Visa enables Bank Issuers without picking winners, Mastercard bought BVNK and owns a single roadmap, overlap is real but philosophies differ
  • Enablement models win, every member becomes an investor in the network’s growth
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Stripe/Advent offer $53B to buy PayPal

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Sometimes the biggest signal is not the price, it is who is showing up with the money. This morning, Reuters reported that Stripe and Advent International have jointly offered to acquire PayPal for more than $53 billion. Stripe, the largest privately held payments company on the planet, has walked into the room and said, in effect, we would like to own the incumbent. That framing alone reorganizes how you should read the last five years of PayPal’s decline and the next five years of network competition.

I have been writing about PayPal’s structural problems for a long time. Most recently in PayPal, Alex is Gone, Enrique is In. Recommended Focus, where I argued that Enrique Lores was inheriting a “dumpster fire” of acquisitions and shifting consumer focus, and that the only path forward was decisive surgery on the operating model. A $53B “take private” from Stripe and Advent is one very specific answer to that question. Today’s blog is a quick overview of the Reuters report together with my own read, and questions any investor should be asking before they get out over their skis on this.

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SWIFT – Tokenized Payments/Deposits – Parsing the Hype

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Last week SWIFT announced that 17 of its member banks tested its new blockchain ledger, positioning the network for “tokenized cross border payments” (SWIFT press release). Cue the headlines. My view: this is a me too announcement from an incumbent that is meaningfully behind, and it does not change the trajectory of where tokenized money is actually settling.

The real story is that the big banks are not waiting for SWIFT. They are building their own tokenized deposit networks, joining Canton, integrating with commercial customer platforms like Fireblocks, and quietly redrawing the settlement map. SWIFT gets to be one option among many, useful when a correspondent bank leg or a customer requirement forces its inclusion. It is no longer the default.

Regular readers will recognize this thesis from prior posts. See JPMorgan, Citi and TCH: Tokenized Deposits ON Chain, Augustus Protocol and Emerging Settlement Standards, and the 101 Update on CBDCs, Stablecoins and Tokenized Deposits for the underlying architecture and taxonomy. This post extends the thesis by explaining what the SWIFT announcement actually tells us and what it does not.

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Mastercard Explores Vocalink Sale

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The Financial Times reports that Mastercard is exploring a sale of Vocalink, and is also considering a divestiture of the real-time payments unit it built from its 2019 acquisition of the Nets Group’s account-to-account assets. Taken together with April’s $1.8 billion acquisition of stablecoin infrastructure provider BVNK, this is a clean strategic pivot: Mastercard is walking away from a decade-long attempt to build a services layer on top of bank-owned A2A rails, and redirecting that capital toward digital asset infrastructure. It is the right call. It also raises a question Mastercard should be asking itself very carefully before the BVNK integration gets too far along.

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Hypothetical Scenario — Using Star as Entry Point for Zelle at POS

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Summary. This is my best case scenario for a STAR acqusition and as a banker I still wouldn’t do it. PIN networks are archaic. I would externalize Zelle for POS and sell it to merchants based on value (ex instant funds availabiltiy, liability shift at POS and eCom). For the tech, I would subcontract the service to Visa while I own the network.  Don’t bother reading this blog unless you are a payment geek that wants to think about the macro options on a “new debit network”. Remember, even if the top 3 banks moved to a new debit network, it would only be a 2% revenue hit to Visa. This is almost noise.

Background

I’ve spent this week writing about what a top‑4 bank consortium buying Fiserv’s Star network would and wouldn’t accomplish. On Monday I laid out five business and political reasons the deal is unlikely to happen. Tuesday’s blog explained how ApplePay/PIN-debit works within a technical deep-dive. This blog outlined why owning Star doesn’t buy the tokenization and provisioning path that Visa still controls. Yesterday’s retailer and industry feedback captured what I heard from the merchant and processor side stakeholders. One of the stakeholder ideas surfaced with a new idea worth sitting with: what if you didn’t buy Star to run PIN debit at Durbin-exempt rates — but instead as the on-ramp for accepting Zelle at the POS?

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FISV: Star Sale? Retailer and Industry Feedback

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Short update on my industry discussions yesterday (in very brief form). 

Retailers

  • Convinced US Banks would attempt to follow COF/Discover model and that Banks were not concerned about the politics. 
  • Emphasize banks want control, with most seeing that BAC/WFC would make sense as owners of STAR
  • Agreed that retailers would react to price increases, but only top 20 retailers have payment teams with enough depth to act on a plan (ex turn off Star).
  • Believed acceptance rate and processor incentives would be a key hurdle, but that if pricing was around 125bps there was room to create superior processor incentives. 
  • Loss of Tap to Pay and eCommerce (ie no PIN Debit) were consensus consumer impacts with no clear workaround. 
  • Agree that retailers would strongly lobby OCC and CPFB that this was an obvious effort to end run Durbin. May seek to block acquisition. 
  • Discover is an EMVCO member with most tools that would allow conversion of Pulse to dual message. No path for STAR (or EMVCo membership)
  • Bank Consortium could use this as a path toward Zelle acceptance at POS (for 125 bps). This was probably the biggest “new” insight I gained

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