This is a continuation thought from 3 blogs I put together last year: ACH, A2A and Marketing Incentives, Acceptance Part 1 and A2A – Threat to V/MA?  A great part of blogging is getting feedback. While I’m long in the tooth, I’m not the deep expert in every area. Writing blogs usually leads to feedback from the experts. 

Question for today. IF a new payment scheme were developed for eCommerce what are the hurdles to acceptance?