Start Ups in a Downturn: Key Actions

Thought I would share the recommendations I’m making to the companies I advise. To be clear we aren’t in a downturn yet, but you may want to consider some actions today. A start-up is like a small boat on the ocean: the highs are higher and the lows are lower (and you feel it in between). We are in for some rough weather and it’s important to prepare for the storm and particularly new lows that have never been experienced by anyone in your organization. 

Open to your thoughts here. Sorry for typos..

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