UVilliage… here today.. a couple of my snapshots below. Note the Apple store right across the street.
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UVilliage… here today.. a couple of my snapshots below. Note the Apple store right across the street.
Tom, Nice photos-thanks for the post. It’s unfortunate that Microsoft is ten years late with their store and then essentially copied Apple when the company finally got around to opening a store. No innovative brand identity here, what a lost opportunity.
designthebottomline reblogged this on Design & the Bottom Line and commented: Microsoft opened its second retail store in Seattle this week and plans on rolling-out the concept in an additional 75 locations within three years. The firms strategy is to ‘better position the brand, in the mind of the consumer’. It’s unfortunate that Microsoft is ten years late with their stores and then essentially copied Apple store including the store’s façade, the plan layout and even down to the bench tables.
This liberal and blatant copying may actually end up hurting Microsoft in the long run because consumers may actually make the association that Apple is the innovator and Microsoft the wannabe. This is particularly true when their build out program is targeting sites adjacent to existing Apple stores whose sales have been reported at over $5,000.00 per square foot.
Bottom Line: No innovative brand identity here, what a lost opportunity.