Strategic Innovation Era: Part 1 – Agentic Commerce

The opposite of Web3, the biggest companies are investing in AI and DLT to redesign the value chain. This one is long.. 12 pages. This is not a repackaging of prior blogs, today I break down how I see Banks, Retailers and Google collaboratively investing to make agentic work. It won’t be a hockey stick, but it will fundementally redesign the value chain. An extinction-level event for those who don’t invest. My main focus is on Google’s unique capability to manage MANY AGENTS and how that orchestration happens from an economic perspective. My predicted winners: Google, First-Mover Retailers like Walmart, Card Networks, and new intermediaries that can build specialized agents.

© Starpoint LLP, 2026. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients).

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Walmart and Open AI

Quick Take

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients). 

This week: Walmart announced a partnership with OpenAI to integrate shopping directly into ChatGPT, complete with an Instant Checkout feature. The market reacted instantly, driving WMT stock up over 5%. If you weren’t already paying attention to agentic commerce, you should be now.

For experts in payments and eCommerce, this deal is the ultimate realization of Walmart’s Everyday Low Prices (ELP) strategy. ELP is their cornerstone, and when you lead on price, you can afford to be channel agnostic. Walmart is signaling that they will be everywhere the customer is buying.

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PayPal Advertising?

Yesterday PayPal announced PayPal Ads Manager

“PayPal Ads Manager gives tens of millions of small businesses access to high-margin ad revenue while creating valuable new inventory for advertisers of all sizes.”

“Retail media networks have become a multi-billion-dollar industry that generates high-margin revenue by enabling businesses to sell advertising on small business websites and apps”

As the Founder/CEO of Commerce Signals we brought card data to market primarily for measurement (now part of TU). It gave us a view of how advertisers performed and what data was valuable. I went into great detail on the challenges of  JPM’s Retail Media network in my June 2025 blog  Understanding How Payments Data Plays in Advertising (2025), and more generically in my 2021 blog Data Games

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Understanding Payments Data – How it Plays Today and the Near Term Future

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients). 

I thought it was time for a payment data update. Given Paypal’s Feb 2025 investor day, JPM’s “Retail Media Network” now re-labled Media Solutions and JPM’s lawsuit against Transunion/Argus. My perspective is formed from my 8 yrs as CEO/Founder of Commerce Signals. I’ll touch on signals, intent and agentic at the end. 

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Pricing Agentic: Economic Models for a New Kind of Demand

$4B market opportunity (18 mo), who will lead it?

Today’s blog covers possible pricing models and market structures for agentic transactions, a new type of demand (purchase order with a payment instrument). Retailers may despise the idea of a new aggregator, but they can’t say “no” to a PO by their customer. US retailers spend over $400B on marketing ($90B of which is digital marketing). There is no CAC for an agentic transaction.. While the daily innovations of AI and Agentic is fascinating, it is the economics and structures for pricing value that will influence participation, value creation and market success.

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Could Stripe Drive eCom Stablecoin Adoption? (A: Maybe, but they wouldn’t do it)

Following up on yesterday’s discussion about the potential for US Banks to issue stablecoins, the fintech world is abuzz after Stripe’s Sessions announcements covering AI and stablecoin. Given Stripe’s massive influence,  any move they make warrants attention. The question on many payment strategy executives’ minds: Is Stripe about to unleash stablecoins to circumvent traditional card rails for consumer payments? While the crypto-evangelists might be shouting “yes!”, a more pragmatic and skeptical view suggests this is highly unlikely, at least for the core retail checkout experience.

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Retailer Actions in Agentic Commerce

Navigating a New Demand Paradigm and Its Two-Sided Imperative

The rise of agentic commerce, where AI agents could potentially execute purchases for consumers, signals more than an evolutionary step in e-commerce; it represents the emergence of a new type of demand: a direct customer buy order, theoretically complete with payment authorization. This presents a two-sided imperative for retailers. Firstly, ensuring your products are discoverable and favorably considered by these AI agents an “SEO for the agentic era.” Secondly, developing the organizational capacity to act on this demand, potentially bypassing traditional e-commerce pathways for direct fulfillment via APIs, with updates to fraud and risk screening.

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CMO Imperatives in the Age of Agentic Commerce

The emergence of agentic commerce represents a watershed moment for the retail industry. While the path to full commercialization is paved with significant challenges, it also presents unparalleled opportunities for innovation, differentiation, and the forging of deeper, more intelligent customer relationships. For Chief Marketing Officers, this new frontier demands proactive leadership, strategic foresight, and a willingness to embrace transformative change.

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Understanding Merchants – Cards on FIle

Why merchants prefer cards they control. Implications for Agentic, Pay By Bank and beyond… 

Short Blog. My last blogs on the topic were Acceptance Hurdles (2022) and the more technical list of 14 core processing activities in Acceptance Part 1 (2016). 

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eReciepts – The Politics and Economics of SKU Data

An update to my Data Games – 2021

© Starpoint LLP, 2025. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted in whole or in part in any manner without the permission of the copyright owner.

Electronic receipts (eReceipts) COULD transform the retail landscape by offering numerous benefits to consumers and businesses. With the potential to enhance digital wallets, improve customer experiences, empower AI agents, and increase advertising effectiveness. However, the widespread adoption and sharing SKU-level data face several challenges, most of which are NOT technical. Today, I’m providing an overview of key business and economic challenges of unlocking SKU data.

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