Most retailers I’ve spoken with take the view “we just won Durbin and are in the midst of steering customers to debit.. why on earth would I want to support a new product type that is more expensive AND gives banks more control? AND further enhances merchant funded rewards? Will this improve my sales”?
if Google had challenges pulling off POS innovation (after ~$1B in investment), rest assured you will too. Banks are well positioned to throw sand in your gears … focus on delivering value within merchant –consumer relationship.