eCom 2025 

18 months of Revolutionary Change in How we Buy Online

Short Blog

Follow up to my June 2024 blogs – eCom Politics and Scenarios and Fastlane + FIDO Enabled Checkout. Today, we focus on the changes, what merchants are asking for, and what consumers will adopt (and when). 

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Google Secure Payment Authentication (SPA)

Read First – Blog on SPA from Checkout.com

Background Reading – June blog eCom politics and Scenarios, and Identity, Authentication and Risk

What’s the big news here? SPA allows Google to stand at par with ApplePay in providing the best-authenticated checkout experience. Google looks to have taken TWO MASSIVE pieces out of the authentication process: 1) 3DS handshake (putitting in Cryptogram and 2) A step up from the Issuer (possibly – a significant portion of this blog). This is a generational improvement and massive simplificaiton of the current 3DS flow.

The mobile platform is key to authentication and Google is the preferred partner of every bank, merchant and network. Their challenge in SPA? Doesn’t seem Checkout.com coordinated with the networks on SPA (ie liability shift OR step up). I think it will get worked out as the quality of this innovation is just fantastic.

As I wrote in June, ApplePay 2.0 plans to cross the chasm from mobile only to desktop (as announced at WWDC). Google is proving that they have the same capability, as Chrome makes up about 10-12% of eCom and over 30% of guest checkout at most retailers; they are positioned well (particularly in Android markets).

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eCom – Politics and Scenarios

Frank Young – Contributor

What are banks talking about this week? How did Apple’s announcement impact them? While 15bps on 2% of eCom GDV is a nuisance, 15bps on 15% of eComm GDV is an earthquake. 

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Fastlane and FIDO Enabled Checkout

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner.

PayPal’s bulls are building a case that Fastlane will drive new growth. My perspective after talking with many of the large US eCom merchants, 

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ApplePay gets iOS Competition – Curve

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also see our Legal/Disclaimer (this is a highly opinionated and partially informed blog).

The Times (London) Article – May 29 2024


In January of this year, Apple offered commitments to the EU to assuage their concerns about NFC payments and mobile wallets related to the EU’s Marketplace Fairness Act (MFA—see blog). Apple’s approach follows Google’s model in Host Card Emulation (HCE—see Apple Developer Doc).

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Visa Expands the Pipe

Flexible Credentials

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner.

Background

Visa’s network is the largest commercial network in the world, moving over $15T in volume over 4.3B cards in over 200 countries. Visa’s core is called VisaNet, a real-time messaging network between banks. They don’t move money but send instructions to and from banks, merchants, consumers and other approved third parties. The banks move the money, primarily through net settlement on ACH.  The beauty behind Visa’s network is its operating model, which allows thousands of partners to invest billions of dollars. To defeat Visa, you not only have to create a better network, but you must also create a better economic model for EVERYONE to switch, AND overcome the combined investment of all current stakeholders. This is why SEPA failed (see Power of Bank Networks). 

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Future Scenario – Impact of “Perfect” Authentication

A follow-up to my previous post covering Identity, Authentication and Risk

FIDO2, eID, Mobile Wallets, and other initiatives are rapidly advancing to a future of passwordless authentication. “Perfect Authentication” will be highly disruptive to all payment networks, methods and stakeholders. This blog outlines the rough economic impact, winners and losers in a future scenario. Today’s blog is not a dissertation but a “framework” providing puts and takes on disruption due to better authentication. 

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PayPal’s Shock to the world

Short Blog. I’m sorry for the delay on part 2 of the Govenance models for identity. I’m on my 14th update.. Will get out soon.

In the news today. PayPal’s Alex Chriss said ““There hasn’t been a lot to celebrate over the last few years. Innovation has been slow,” Chriss responded. “I love being an underdog. I will take all of that feedback and we’ll shock the world.”.

PR Today

https://investor.pypl.com/news-and-events/news-details/2024/PayPal-and-Venmo-Unveil-Six-New-Innovations-to-Revolutionize-Commerce/default.aspx

Shock is the right word.. Just not what Alex was hoping for as the stock dove 5% immediately after the announcement. IMHO the market reaction is spot on. I’ve spent 15 yrs in retailer data, offers, wallets and etc, founding Commerce Signals (now part of Transunion).

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