Commercial Models for AI Agents

Short Blog.. but core to a new series that will attempt to address this strategic question

I find it hard to believe that anyone could keep up with the daily technical updates in AI, the pace of innovation is truly astounding. Given the completion of my recent agentic commerce survey, I thought I’d provide a few of my thoughts on the uncertainties surrounding the economics associated with AI agentic architectures.  While the technology is fascinating, the market operation of AI and Agents is nascent. How is value measured? How will it be monetized?  Who has the pricing power?  How will this impact existing markets, systems and participants? My perspective here is based upon my experience in networked businesses, but even more so in measurement (as CEO/Founder of Commerce Signals).

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Payments Data and Google Attribution

Great articles yesterday

This year, the iab (interactive advertising bureau) labeled 2017 as the Year of Measurement. Understanding why, and what is changing here is key for retail, banking and advertising. Most of us know the adage “measure what you want to manage”. As an engineer, I view measurement as the key feedback loop in any system or process. In order to gain feedback (close the loop), you must know what happened.

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