Navigating a New Demand Paradigm and Its Two-Sided Imperative

The rise of agentic commerce, where AI agents could potentially execute purchases for consumers, signals more than an evolutionary step in e-commerce; it represents the emergence of a new type of demand: a direct customer buy order, theoretically complete with payment authorization. This presents a two-sided imperative for retailers. Firstly, ensuring your products are discoverable and favorably considered by these AI agents an “SEO for the agentic era.” Secondly, developing the organizational capacity to act on this demand, potentially bypassing traditional e-commerce pathways for direct fulfillment via APIs, with updates to fraud and risk screening.