Category Archives: Agentic Commerce

UCP Enables a New Economy

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Yesterday, Google’s CEO unveiled Universal Commerce Protocol (UCP) at NRF.  UCP represents a defining moment in the architecture of digital commerce; the strategic imperative is no longer merely about organizing the world’s information but about organizing the world’s commercial intent and empowering merchants to leverage their own data to construct superior customer experiences.  This shift is not incremental; it is a fundamental re-platforming of the digital economy, where Google is uniquely positioned to serve as the orchestrator within a “virtuous cycle” of interaction among retailers, consumers, and intelligent agents. 

“For many people, discovery is the fun part of shopping. Making a decision is where things get harder. As an indecisive shopper myself, I’m looking forward to the day when agents can help me get from discovery to purchase.

At Google, we’re busy laying the groundwork for this agentic ecosystem to work well. That includes building a common language for these systems and services to talk to each other.

As a next step we are introducing the Universal Commerce Protocol (UCP), designed for the era of agentic commerce. It was built to meet the needs of retailers AND customers, keeping the full customer relationship front and center — from the moments of discovery to decision and beyond”. – Sundar Pichai NRF – Jan 11 2026

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AP2 as Merchant Signals – 4 Scenarios 

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Today I’m outlining three near-term scenarios (24 months) for how AP2 signals will work in agentic commerce. Per my blog last week, AP2 is the agentic payment scheme with the most momentum (160+ partners), but in the immediate term (2026–2027), it will operate primarily in a “signals” metaphor for 3 main reasons:

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Blog – AP2 Operations: Near Term – Long Term

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© Starpoint LLP, 2025. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer(this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients).

As most of you know, AP2 is an open spec with over 160 partners. Today I’ll discuss 2 scenarios for how AP2 will integrate with card payments (with consumer Authorization). While most understand the technology behind these scenarios, the politics and strategies may provide the best insights. Identity needs a network, but network effects create stasis or equilibrium as existing participants make investments based upon current operation. Cards are the incumbent, and networks have a great plan, the biggest hurdle isn’t tech, it’s getting everyone in the boat with the right controls, governance and economics.

  1. Scenario 1 – Near Term – AP2 credentials are one of many “signals” that work with merchant owned fraud. Signals will be consumed by Merchants and MSPs as they maintain responsibility for fraud risk, and by networks/Issuers for authorization (and tokenization). 3DS has been around since 2008, I wouldn’t expect us to move at lightspeed to scenario 2 until consumers (and new fraud vectors) drive us there.

  2. Scenario 2 – Long Term – Bank issued credentials inside the device bound secure Storage (Apple Enclave, Goog Titan M2, Samsung Knox) with Issuers (thru networks operating) as the governing authority. This will involve a liability shift, a new role for mobile in managing credentials, and a new governance regime. 

  3. Scenario 3 (not covered) is walled gardens that control all standards, operations and own the risk (ex Amazon).

A nice chart covering these scenarios is in this link, courtesy of Notebook LM and Julie Fergeson.

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2025: The Great Decoupling

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Year-End Payments Recap

Summary: B2B Stablecoin and The End of the Interface Era

As we close the books on 2025, the payments industry finds itself at  a moment that future historians will likely designate as the end of the “Interface Era” and the dawn of the “Agentic Era.” For the past three decades, the digitization of payments has been defined by the migration of human intent from POS to digital screens. From the first e-commerce transaction to the ubiquity of mobile wallets, the fundamental atomic unit of the economy remained the same: a human being, interacting with a graphical user interface (GUI), making a conscious decision to exchange value for goods or services.

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Discount “On Chain”. Value Exchange and Commercial Frameworks Will Define Success

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Case studies in Agentic and JPM Kinexys

Key Themes

  1. Value exchange requires a commercial construct such as a contract, marketplace agreement or commercial network.

  2. Tech is enabling fragmentation both within an organization and across domains with finer-grained access to services (ex APIs), faster settlement (ex blockchain), immutable digital representations of physical world goods (ex NFT), digital trust and assertions (ex W3C Verifiable Credentials), …etc.

  3. While the tech is progressing at light speed, the real battle surrounds the structures, incentives and politics for how value is exchanged, and risk is assumed. 

  4. This atomization of products, services and organizations has created new opportunities for value orchestrators. For example, what if the battle for AI and Agentic Commerce is not about LLMs efficacy, but about enabling consumers to choose the best agent and permission it from their phone (ex Apple). 

  5. Free and Open are great tech models, but terrible business ones (ex Open Banking). Fragmented voluntary Agreements in Web3 and Agentic Commerce spaces struggle to scale due to high transaction costs associated with establishing bilateral trust.

  6. We are in a flux period where incumbent marketplaces and networks will dominate.  For example, there is little prospect for OpenAI to disrupt Google across 7B+ Devices, 3B+ consumer accounts, GC, Advertising, Analytics, Consumer/Enterprise Services. While the buzz of “on chain” finance is loud, application of DLT in closed private blockchains is driving the majority of growth by bringing new efficiencies to established businesses (JPM Kinexys). 

  7. While alternative “federated” and decentralized models are possible, their core challenges surround economics and governance. Who owns the end-end risk?  Who manages bad actors or system flaws? Where is the commercial agreement that assigns risk? 

  8. The next 10 yrs will NOT be a uniform movement toward one single future, but a fragmentation of how value exchange happens. For example, how identity is handled in Agentic commerce will depend on WHO owns the risk for the transaction (merchant, bank, PSP, Platform, Consumer)?  

  9. At the consumer end, I see mobile platforms acting as the controller/orchestrator for trusted interaction across healthcare, retail, government, agentic … etc. I wouldn’t count Apple “out” of the AI race as they may assume the consumer interface role for “everything”.

  10. Kinexsys Case Study – Closed network, strong governance, massive scale. 

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Stablecoin Scenarios

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Summary

The digital asset ecosystem has graduated from a decade of speculative experimentation to a decisive phase of infrastructure modernization. For fifteen years, the discourse surrounding blockchain technology has been dominated by the volatility of crypto-assets, effectively obscuring the underlying utility of the technology. That era has concluded. We are now witnessing the industrialization of the sector, where stablecoins have emerged not as a new form of money, but as a fundamental settlement innovation (see blog).

The GENIUS Act has provided the regulatory clarity required to transition stablecoins from the periphery of finance to its very core. This legislative milestone has catalyzed a geopolitical shockwave, prompting European finance ministers to declare U.S. stablecoins a greater threat to monetary sovereignty than trade tariffs. But while the Genius act codified “trust” in an instrument (reducing settlement risk to stablecoin issuer balance sheet), it does not address disputes and broader governance issues associated with managing participants across diverse processes and regulatory regimes.

The maturation of stablecoins is not a revolution that overthrows established banks and payments system; it is an evolution that upgrades it. The rails are being replaced while the train is moving, and those who understand the mechanics of the new tracks will determine the destination of global capital.

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Card VAS Tailwind – Agentic

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© Starpoint LLP, 2025. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients). 

I’ll be honest, I’ve been watching the “agentic commerce” hype train with a healthy dose of skepticism. The idea that AI agents will soon handle all our shopping feels like a solution in search of a problem. Yet, looking at the data, I have to admit something massive is happening under the surface. We are in the midst of a fundamental change in how the internet works, and while the “Agentic Era” is still 3+ years away, the tremors are already breaking the internet’s business model.

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Machine to Machine Transactions: How to Resolve Trust and Governance Gaps. 

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FIDO, VC, AP2, Tokenization, Credential Issuance, Biometrics, …etc

Executive Summary

The transition to agentic, machine-to-machine (M2M) commerce creates a profound governance gap that existing technology-first standards cannot fill. Today, human-in-the-loop (HIL) transactions, whether at a point-of-sale or in eCommerce, are secured not by technology alone, but by the robust, contract-based governance and risk-allocation models of networks like Visa and Mastercard. As stated previously, V/MA are the identity infrastructure for the internet and identity is the core “shaping force” for all new payment schemes.

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Walmart and Open AI

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Quick Take

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog). Enterprise readers, please consider Enterprise Subscription (not required for Starpoint Clients). 

This week: Walmart announced a partnership with OpenAI to integrate shopping directly into ChatGPT, complete with an Instant Checkout feature. The market reacted instantly, driving WMT stock up over 5%. If you weren’t already paying attention to agentic commerce, you should be now.

For experts in payments and eCommerce, this deal is the ultimate realization of Walmart’s Everyday Low Prices (ELP) strategy. ELP is their cornerstone, and when you lead on price, you can afford to be channel agnostic. Walmart is signaling that they will be everywhere the customer is buying.

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Stripe Agentic Commerce Protocol (ACP)

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The best, and perhaps only, operable protocol that can solve agent payment issues today.

Stripe’s Agentic Commerce Protocol (ACP), co-developed with OpenAI, is a functional leap forward in enabling agentic commerce. While its open-source nature invites broad adoption, Stripe is uniquely able to “make it work” by leveraging its existing fraud-fighting assets. Another less reported benefit of ACP is payment rail agnostic operation. ACP will work for paybybank, PIX, EFTPOS, Swish, Bizum or anything else. Anywhere that Stipe’s device graph and Radar (Risk/Fraud) are effective. Stripe’s secure payment token plus risk signals allow merchants to operate the way they do today (no operational change).

ACP may only have a limited 2-3 yr runway as more advanced authentication methods become mainstream, and network rule sets/services advance to serve all agent providers (leveling the playing field).

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