I thought it was time for a payment data update. Given Paypal’s Feb 2025 investor day, JPM’s “Retail Media Network” now re-labled Media Solutions and JPM’s lawsuit against Transunion/Argus. My perspective is formed from my 8 yrs as CEO/Founder of Commerce Signals. I’ll touch on signals, intent and agentic at the end.
An example of how Stablecoins could take off for global consumers with the backing of a BigTech. I view this as a low probability and my purpose of painting this picture is for discussion.
Stablecoins have been a significant focus for my blog over the last 45 days. A quick recap of my 8 blogs on topic
Continue reading$4B market opportunity (18 mo), who will lead it?
Today’s blog covers possible pricing models and market structures for agentic transactions, a new type of demand (purchase order with a payment instrument). Retailers may despise the idea of a new aggregator, but they can’t say “no” to a PO by their customer. US retailers spend over $400B on marketing ($90B of which is digital marketing). There is no CAC for an agentic transaction.. While the daily innovations of AI and Agentic is fascinating, it is the economics and structures for pricing value that will influence participation, value creation and market success.
Continue readingA snarky blog. My views on why the role of card networks will grow in the midst of this change (along with Network VAS).
Buckle up buttercups, because the commerce, banking, and payments world is getting a facelift so extreme, it’ll make a Kardashian look like a Luddite. If you thought Web 3.0 and its decentralized pipe dreams were the next big thing, bless your heart. AI and Agentic Commerce are the actual party, and they’re about to flip the table.
Continue readingThis blog is a monster 25 pages. Hence the executive summary
Transformation seldom starts at the core of an existing market or business, but rather starts in edge use cases of unmet needs and price performance (ie, Innovators Dilemma). Edge UCs may be the biggest economic opportunity for Agentic, organizing hyperlocal, DTC and the food chain to create a new kind of market. If these edge UCs can be addressed in the US, it also greatly expands the global market opportunity as small regional needs resemble the edge.
The consumer benefit of this approach is an awareness of the very different “purpose” of agentic platforms vs Amazon or Walmart. Imagine identifying which businesses and service providers could address your needs locally.
Continue readingThe “Agentic Era,” promises to revolutionize commerce and customer experience by automating complex purchasing tasks. Agentic’s transformative potential is constrained by the lack of clearly defined shared economic models.
While the vision of a decentralized Web 3.0 remains unfulfilled, the Agentic Era presents its own set of complex economic questions regarding value creation, distribution, and governance. This blog explores the challenges in establishing shared economic models for agentic commerce by taking a look at Transaction Cost Economics (TCE) and Network Theory to analyze the interplay among consumers, merchants, AI agent platforms, and other stakeholders. We address issues of value attribution, data monetization, trust, risk allocation, permissions and the necessity for robust governance structures beyond mere technical interoperability.
Continue readingNavigating a New Demand Paradigm and Its Two-Sided Imperative
The rise of agentic commerce, where AI agents could potentially execute purchases for consumers, signals more than an evolutionary step in e-commerce; it represents the emergence of a new type of demand: a direct customer buy order, theoretically complete with payment authorization. This presents a two-sided imperative for retailers. Firstly, ensuring your products are discoverable and favorably considered by these AI agents an “SEO for the agentic era.” Secondly, developing the organizational capacity to act on this demand, potentially bypassing traditional e-commerce pathways for direct fulfillment via APIs, with updates to fraud and risk screening.
Continue readingGoogle I/O is going on today and tomorrow and they just announced a vast array of new products and services (Google CEO’s blog). Today’s blog is a quick drill down on payments and specifically what “Buy for me with GPay” means for the payment ecosystem (and agentic commerce).
As discussed in Commercial Models for AI Agents, the network and economics surrounding agentic commerce is far from settled. The lack of a clear commercial model and a robust trust framework has impeded Agentic’s growth as commerce is a multi-sided network. Google’s strategy appears to directly address these deficiencies by deeply integrating GPay as a core component of its agentic offerings. This integration aims to provide the necessary layers of trust, security, and transactional capability that have been missing. It also may provide an additional pricing mechanism for agentic transactions.
As outlined in today’s Stratechery the “lack of payments” were part of the original sin of the internet. A “sin” that Google is fixing in Agentic by creating a complex network that unites search, ML, agent-based action, payments, advertising network, billions of devices, consumer-controlled data for personalization, which will redefine eCommerce (and recapture product search). The price of entry? Merchants need to add the GPay button.
To be clear, merchants will still endeavor to use AI in order to create a better customer experience for those customers that enter their domain. But for consumers, the Google offering will be hard to beat as Google leverages their data and preferences across every device to enable customer interaction through purchase. While Amazon will likely maintain a solid position, most consumers will not start search within a merchant domain. Agentic originated transactions present a new type of demand, fully qualified consumers with a valid payment instrument and transaction request. A transaction type that should operate in a 100% conversion model (ie no abandonment). With GPay, Google provides the consumer authentication and risk data for merchants to decision the transaction.
Continue readingThe emergence of agentic commerce represents a watershed moment for the retail industry. While the path to full commercialization is paved with significant challenges, it also presents unparalleled opportunities for innovation, differentiation, and the forging of deeper, more intelligent customer relationships. For Chief Marketing Officers, this new frontier demands proactive leadership, strategic foresight, and a willingness to embrace transformative change.
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