Options for Cards in Agentic Commerce (Sorry for typos.. )

My friend Simon Taylor wrote an excellent post on the 4 Models of Agentic Payments last week. Discussion in the industry is great, and while I respect Simon’s views, we are not entirely aligned. My focus today is on the card options. 

As I discussed in Agentic Wallets and Federated Data, the models of agentic commerce are in a very high state of flux. While early leaders like OpenAI’s Operator and Perplexity demonstrate the power of what is possible, Google, Amazon and others are in a much better position to use their deep consumer insights and direct connections (from phone and search to Alexa). The initial retailer reaction to Agentic is not positive, with one saying, “We are not looking to enable another Google to disintermediate us in product search; we have our own plans to use AI to improve consumer experience”.  What is certain? AI will profoundly impact how goods are sold and how consumers interact with retailers and specialists (see Hype and Reality of Agentic Commerce).