Tag Archives: tokens

Agentic Payments – Card Considerations

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Options for Cards in Agentic Commerce (Sorry for typos.. )

My friend Simon Taylor wrote an excellent post on the 4 Models of Agentic Payments last week. Discussion in the industry is great, and while I respect Simon’s views, we are not entirely aligned. My focus today is on the card options. 

As I discussed in Agentic Wallets and Federated Data, the models of agentic commerce are in a very high state of flux. While early leaders like OpenAI’s Operator and Perplexity demonstrate the power of what is possible, Google, Amazon and others are in a much better position to use their deep consumer insights and direct connections (from phone and search to Alexa). The initial retailer reaction to Agentic is not positive, with one saying, “We are not looking to enable another Google to disintermediate us in product search; we have our own plans to use AI to improve consumer experience”.  What is certain? AI will profoundly impact how goods are sold and how consumers interact with retailers and specialists (see Hype and Reality of Agentic Commerce). 

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eCommerce Acquiring – Beyond Tokens – The Next Big Wave of Improvement

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Short Blog

© Starpoint LLP, 2025. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted in whole or in part in any manner without the permission of the copyright owner.

Adyen was the largest network “tokenizer” and realized the benefits through enhanced authorization rates and reduced fraud. As I explained in Tokens and Binding 101, this history of tokens in payments is long, with each stakeholder maintaining an ability to tokenize. While all token strategies protect data, network tokens differ in RULES, binding (to a customer and device) and acceptance. For example, Visa’s Cloud Token Framework (CTF) and Mastercard’s Digital Enablement Services (MDES) address 6 key areas:

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eCommerce 2025 – Wallets, Share Shift, Conversion Rates and Key Segments

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© Starpoint LLP, 2025. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also, see our Legal/Disclaimer (this is a highly opinionated and partially informed blog).

My estimates for how US eCom market share will shift in next 3 yrs are at the end of this blog.

eCommerce is not a single monolithic market. There are many “segments” to optimize that vary by geography, retailer type, consumer device, customer type (guest vs loyal), transaction type (recurring vs new), ad type, payment type,…etc. A great source of this information is Monetate (highly recommend). For example, let’s look at conversion rates by industry, device and region.

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DOJ Probe – Network Tokenization – 2023

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It’s hard to believe I’ve been writing about payment tokenization for 11 yrs. Tokenization is an overloaded term with multiple definitions. Last week McKinsey wrote a fantastic article on crypto tokenization, this note is about the tokenization of card numbers (PAN to DPAN) performed by network tokenization services like Visa Tokenization Service (VTS) and Mastercard Digital Enablement Service (MDES). 

This week the US DOJ opened a probe into network tokenization services (Bloomberg). The specifics of the probe are not known

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Innovation in Networks – Part 4

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The Strategic Innovation Era

© Starpoint LLP, 2022. No part of this site, blog.starpointllp.com, may be reproduced in whole or in part in any manner without the permission of the copyright owner.

This blog has been sitting at 80% for almost 3 months. Sorry for the delay. This was a 30 page blog that I slimmed down to 16. Thus the long summary section. This blog is focused on networks and their ability to: 1) internally charter their own evolution, 2) grow network of supporting stakeholders, 3) stimulate network growth, and 4) encourage investment/innovation. Why read this? Payment innovation is set to grow Global GDV by 50% (above baseline) over the next 5-7 yrs. Today’s blog is a basis for this hypothesis.

A very long blog with 3 page summary below

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Google’s Browser Tokens Payments

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Short Blog – Chrome AutoFill 

I missed a key development 6 months ago: Google’s Chrome autofill began using network tokens in May 2022 (see article) after the Google Wallet relauch which was announced as part of Google I/O. Google now allows issuers to provision cards to the mobile device and to the browser desperately (see Web Push Provisioning) using network tokenization services (VTS/MDES).  I discussed this in detail in my 2016 post Browser Tokens. 

A Correction to previous blogs. Google’s Chrome autofil has network tokens, but (within the US) does not obtain a liability shift. For Google autofill to get a liability shift (within network rules), they would need to enable the 3DS 2.2 authentication features. Exceptions to 3DS 2.2 are where Issuer has provisioned card with Cryptogram (ie ApplePay card provisioned into wallet by bank). See Mastercard API doc for detail.

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