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I’ll be honest, I’ve been watching the “agentic commerce” hype train with a healthy dose of skepticism. The idea that AI agents will soon handle all our shopping feels like a solution in search of a problem. Yet, looking at the data, I have to admit something massive is happening under the surface. We are in the midst of a fundamental change in how the internet works, and while the “Agentic Era” is still 3+ years away, the tremors are already breaking the internet’s business model.