Tag Archives: economics

Governance in Payments

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Long blog – Paid Content

Executive Summary

I’ve been writing about governance, trust, transaction costs and payments for a long time. In my view THE KEY to understanding how stablecoins, agentic, DeFi, Open Banking, tokenization and other payment innovations is governance. I seem to be the only one writing about it, so I don’t see a reason to stop now. Governance is the BIGGEST competitive moat for Visa and Mastercard, and its also the heart of their biggest break out growth opportunity. If you thought AI was transformational, radically reducing transaction costs (TCE per Nobel work of Ronald Coase) will dwarf it. In fact the monetization of AI is a Gordian knot of governance issues (see Agentic Commerce and Governance). 

Today I’m expanding on “value exchange” governance with 5 core themes.

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Pricing Agentic: Economic Models for a New Kind of Demand

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$4B market opportunity (18 mo), who will lead it?

Today’s blog covers possible pricing models and market structures for agentic transactions, a new type of demand (purchase order with a payment instrument). Retailers may despise the idea of a new aggregator, but they can’t say “no” to a PO by their customer. US retailers spend over $400B on marketing ($90B of which is digital marketing). There is no CAC for an agentic transaction.. While the daily innovations of AI and Agentic is fascinating, it is the economics and structures for pricing value that will influence participation, value creation and market success.

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Commercial Models for AI Agents

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Short Blog.. but core to a new series that will attempt to address this strategic question

I find it hard to believe that anyone could keep up with the daily technical updates in AI, the pace of innovation is truly astounding. Given the completion of my recent agentic commerce survey, I thought I’d provide a few of my thoughts on the uncertainties surrounding the economics associated with AI agentic architectures.  While the technology is fascinating, the market operation of AI and Agents is nascent. How is value measured? How will it be monetized?  Who has the pricing power?  How will this impact existing markets, systems and participants? My perspective here is based upon my experience in networked businesses, but even more so in measurement (as CEO/Founder of Commerce Signals).

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Why are US Banks Building a Wallet?

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This week, I outlined several of the friction points in the US card payment network in US Payments Where to Invest. Today let me try to articulate a few reasons why US banks are attempting to build a new eCommerce Wallet (Paze) as well as some additional merchant commentary on their efforts. 

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