My friend Simon Taylor at Fintech Brainfood published a provocative piece this week: The Checkout is Dead, Part 2. His thesis is elegant — the future of agentic commerce is invisible. No cart. No confirmation screen. No “Pay Now” button. Just an event in the world, and money moves.

IMHO He’s right about the general direction. But he’s wrong about the scope and timeline. Not everything fits in instant, and its really important to look not only at OpenAI’s instant checkout FAILURE at Walmart, but also their internal success (ie Sparky driving 35% sales increase with internal checkout).