Walmart announced yesterday that tap to pay arrives at select Walmart and Sam’s Club locations on August 24, with all US stores and clubs by the end of 2026 and fuel stations by mid 2027. The largest retailer in the country, and the last major holdout on contactless, is turning it on. What a great “going away” present to Jennifer Bailey!.

This is a bigger deal than the press release suggests. Walmart did not resist contactless because it disliked the technology. It resisted because contactless threatened a payment cost structure it spent twenty years building. The news here is not that Walmart added a feature. It is that Walmart concluded the feature no longer costs it anything.

For readers who want the plumbing, I laid out the EMVCo and tokenization dependencies in Understanding ApplePay in PIN Debit (May 2026). This post is the business version.

What I told Apple, repeatedly

Jennifer Bailey at Apple would always ask me the same question: “How can we get Mike [Cook] to accept ApplePay?” My answer never changed, I told her “It was not about Apple.” It was about three things: