Tag Archives: intent

AP2 Donation to FIDO 

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Yesterday Google donated AP2 to the FIDO Alliance , let me share my thoughts on what this means.  

  1. Effort to drive cross-industry standardization and extend Google’s established success within the FIDO ecosystem (log in with Google) while addressing the structural limitations of FIDO.

  2. A “tipping point” transition from “Identity as a Service” to “Identity as an Infrastructure,” where the mobile handset functions as the primary root of trust for autonomous commerce. Google is telling FIDO that they must incorporate elements of W3C VCs to have a future.

  3. Google’s first big public move toward device bound credentials (Titan M2, Anroid Credential Manager, Android Ready Alliance, …etc).

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Agentic – Intent and the New “Data Games’

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While the industry recognizes that agentic commerce is reshaping payments, the more immediate technical friction lies in how it re-engineers data sharing. We are moving past the “top-of-funnel” coordination of inventory and pricing seen in protocols like UCP/MCP, entering the more contentious territory of AP2/ACP to coordinate trust and payment.

The Collaboration Paradox

As I’ve noted in Strategic Innovation Era, we are seeing a “Retailer First” surge. Successes like Walmart’s Sparky and Amazon’s Rufus prove that retailers are intent on controlling their own data and checkout environments.

However, external collaboration is mandatory for scale. I remain a proponent of Google’s approach: rather than a monolithic LLM, they are building a world of specialist model partnerships. But collaboration requires data exchange—the primary point of friction in this stage of strategic innovation.

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