Amazon – Affirm

Clearly if Affirm/Amazon was an isolated incident, then there would be no impact to V. But Adding Walmart and other large merchants does start to impact Visa’s GDV at a 2% level in a 5 yr view

Key Reading

  1. Affirm 3Q Earnings (last night)
  2. Earning Transcript
  3. Affirm Investor Forum (28 Sept)
  4. Amazon take Venmo (my blog)
  5. Affirm Debit+ (my blog)
  6. Amazon/Visa Battle (my blog)
  7. Amazon Co-Brand is In Play

November is turning out to be a very big week in payments! The top investor question seems to be how will V/MA be impacted? My response.. In next 2 yrs.. Less than 1-2% of US GDV however Affirm is turning out to be the leading company to watch in creating a V/MA alternative.  

Continue reading “Amazon – Affirm”

Affirm Debit+ is Revolutionary

A consumer “pay anyone” product that lets the consumer pick and choose what items they want to finance after they purchase them.  

Update 8 November – Original post is below the image.. I had doubted Visa’s support here. But clearly this is a real product.

Affirm Debit+ is a decoupled debit on the Visa network with Evolve Bank as ODFI/Issuer. I doubt if Visa fully vetted this product.. it MUST have “slipped through”. For more info see Affirm’s investor day presentation.


Per my blog last week, my hypothesis is that the new Affirm Debit+ will be revolutionary.. which is why it is currently causing a massive firestorm amongst Banks. Today I want to drill into what I believe the value proposition will be (my hypothesis) and why Visa had to support this. 

Today Affirm is “limited” in growth to the merchants it can directly integrate to. How can they solve this problem?  Create a consumer “pay anyone” product that lets the consumer pick and choose what items they want to finance after they purchase them.  Connect any of your bank accounts or all of them.. Finance anything you buy on improved terms. Affirm will also work with Stripe and others to create an improved checkout process, which will improve both conversion AND consumers ability to purchase (ie underwriting). The first mover advantage will be tremendous and step on much of the Neo Banks (already slim value prop).  

Continue reading “Affirm Debit+ is Revolutionary”

New Decoupled Debit – Affirm/Plaid/Marqeta

Riding on my blog Plaid and Decoupled Debit.. It looks like Plaid and Marqeta just created a new product with Affirm as the first customer. 

Affirm Debit Card – https://www.affirm.com/debit

Continue reading “New Decoupled Debit – Affirm/Plaid/Marqeta”